Oregon Fresh Season Promotion
On a Roll for 2011

Building on the momentum gained in recent years, the Oregon Blueberry Commission has approved the 2011 in-state fresh season marketing plan.

While the core of the program continues to be industry media material, media events and consumer-based web information, new this year will be the entry into the rapidly growing world of social media. Twitter, FaceBook and YouTube videos are all scheduled to be up and ready by the mid-June start of the program.

The Ima Blueberry™ character promotion continues to grow in popularity, so much so that a second Ima character will be created to keep up with appearance demands, primarily at farmers markets and community events this summer.

Farmers markets and fresh season retailers will again have point-of-sale display material available to assist with sales efforts and create an awareness of the industry and fresh season availability.

Radio Disney and continued development of the promotions partnership network will also continue. This network has allowed the entry of the Oregon blueberry message in community and corporate events throughout the Willamette Valley. Past promotion partners include; Radio Disney, Doernbecher Children’s Hospital, Haggen Food & Pharamcy, Ag Fest, Fred Meyer, Safeway, Albertsons, McDonalds, Portland Marathon and many others.

2010 promotion report pdf


Message from the Chairman

Spotted Wing Drosophila Update

Market Outlook:
A Look Back …
and Ahead

Bumbles and Blueberries

Organic Blueberry Production Research Project

Critical Program Needs Industry Support

Small Growers to Receive GAP Certification Aid

Oregon Fresh Season Promotion On a Roll for 2011

Bee Fees Jump a Bit

Smooth Move Increases Insulin Sensitivity

New Trap Hits
the Spots
(Spotted Wing Drosophila)

OSU Researcher Driving Blueberries up a Tree

USHBC Unveils New “Little Blue Dynamos” Positioning and Campaign for Highbush Blueberries

Watching World Acreage and
Production Grow

Specialty Crop Grant Supports Oregon Berry Festival;
Free Berry Vendor Space Available


Oregon Blueberry Commission • P.O. Box 3366 • Salem, Oregon 97302
Paid for by the Oregon Blueberry Commission, an agency of the State of Oregon.