Oregon Fresh Season Promotion
On a Roll for 2011
on the momentum gained in recent years, the Oregon Blueberry Commission
has approved the 2011 in-state fresh season marketing plan.
While the core of the program continues to be industry media material,
media events and consumer-based web information, new this year will
be the entry into the rapidly growing world of social media. Twitter,
FaceBook and YouTube videos are all scheduled to be up and ready
by the mid-June start of the program.
Ima Blueberry™ character promotion continues to grow in popularity,
so much so that a second Ima character will be created to keep up
with appearance demands, primarily at farmers markets and community
events this summer.
Farmers markets and fresh season retailers will again have point-of-sale
display material available to assist with sales efforts and create
an awareness of the industry and fresh season availability.
Radio Disney and continued development of the promotions partnership
network will also continue. This network has allowed the entry of
the Oregon blueberry message in community and corporate events throughout
the Willamette Valley. Past promotion partners include; Radio Disney,
Doernbecher Children’s Hospital, Haggen Food & Pharamcy,
Ag Fest, Fred Meyer, Safeway, Albertsons, McDonalds, Portland Marathon
and many others.
Message from the Chairman
Wing Drosophila Update
A Look Back …
Blueberry Production Research Project
Program Needs Industry Support
Growers to Receive GAP Certification Aid
Fresh Season Promotion On a Roll for 2011
Fees Jump a Bit
Move Increases Insulin Sensitivity
(Spotted Wing Drosophila)
Researcher Driving Blueberries up a Tree
Unveils New “Little Blue Dynamos” Positioning and Campaign
for Highbush Blueberries
World Acreage and
Crop Grant Supports Oregon Berry Festival;
Free Berry Vendor Space Available